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GroupThinking company has devoted into the development and application of Customized Consumer Panel Study for a long term, help clients to grasp the market trend in a dynamic way, to continuously track the consumers' behavior, to constantly understand consumers' demand, and to seek the reasons behind the market changes.
Riding on many years' development and verification, Customized Consumer Panel Study has already broken out full vitality, and kept demonstrating the scientific nature and superiority in terms of helping clients to proactively identify the problems and seek the solutions. We believe, such kind of marketing research approach could have both ends of attacking and defending, for sure it would become a sort of edged marketing tool and lead the industry evolution.
The conventional market research is more about a kind of defensive way, in general it's conducted for some specific marketing objectives or clients face some emerging market challenges; and the related output has obvious characteristics of stage and timeliness. But the Customized Consumer Panel Study could break through the limit of time and space. Based on the follow up study of consumption behavior and attitude in the panel, Customized Consumer Panel Study could help clients to master the market demand and trend in a timely, overall, scientific and dynamic manner. It could proactively identify the problems and even foresee the market trend in advance, so with this tool our clients could grasp the market initiatives anytime and anywhere. |