GroupThinking Consumer Insight & Business Intelligence

Qualitative Research Center Focus Group Facilities

The conference room is decorated in a high-end, warm and comfortable style, which could fully mobilize respondents' participation and stimulate their envision ability.
Area of conference room is around 40 m2, can be easily set up for a standard focus group discussion of 8 people.
Area of observation room is about 20 m2, can accommodate 12 observers at the same time.
Equipments for focus group discussion:
- 5 m wide imported atomic mirror in arc shape, could deliver excellent observation effect.
- Select famous international brand for sound pick-up materials, which is equipped with advanced tone tuning equipment and professional monitoring speakers. It could deliver a perfect sound experience, free from any noise; and make sure that you won't miss any voice from a single respondent.
- 3 lines high definition camera could deliver a panoramic view of all details. And based on customers' request, the online live telecast could be provided. Clients can still observe the meeting from other locations, and can establish the interaction with the moderator by online communication tools.
- The projection equipment with 100 inches screen and advanced ceiling type speakers has been installed in the conference room, so that the video and other visual materials could be played in the focus group discussion.

Quantitative Research Center CLT Facilities

We have set up special consumer research centers in Shanghai, Beijing and Guangzhou, which are spacious, well equipped and have good day lighting and atmospheric conditions. It could be used for various kinds of central location tests including consumer U&A study, product test, advertising test, etc.

All the consumer research centers are located in the downtown area, surrounded by commercial districts, with high traffic. So the sampling has strong representativeness, and the project execution also has high efficiency. In addition, with the hi-tech monitoring system, the quality of the project execution could be fully monitored and guaranteed.
- All-weather recording and video taping in the areas of screening, interview and product preparation.
- Each interview table is equipped with sound pickup device, so our clients could either have real-time monitoring or re-visit the interview process at any time .
- In consumer research center there have specific toilet and product preparation room, with the basin, operation desk and product shelves, which could meet the needs of most FMCG product test.

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