GroupThinking Consumer Insight & Business Intelligence

A company's brand is the primary source of its competitive advantage. The long term business success depends on how well we create / build brands rather than sell products.
A brand is a combination of a name and its mental associations among the customers. A brand is the promise of a bundle of attributes that someone buys and provides satisfactions.
A brand needs to stand for something, the value of a brand over its physical characteristics is brand equity.
GroupThinking has a special brand research model, GT-BETM, which could help our clients to have the overall assessment on brand health by doing brand tracking or diagnosing, and accordingly help them to adjust their brand positioning and marketing communication.

Our Research Specialty