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Bill Ma
General Manager / MBA |
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- The co-founder of the company. Before founding the GroupThinking, Bill had worked in a well-known international investment institution.
- Bill has many years of enterprise management and capital operation experience, and has the keen insight and judgement on domestic and international economic environment, as well as the trend of the economic situation.
- He has special skill and knowledge on the market strategy and qualitative analysis of fast moving consumer goods, IT/communication, pharmaceutical/health care, real estate and auto, etc.
- Under the leadership of Bill, GroupThinking is growing in a fast and healthy manner.
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Sam Zhang
Research Director |
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- Sam has13 years experience on market research, the co-founder of the company.
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Holding the master degree of Statistics, Sam is proficient in all kinds of qualitative and quantitative research methodologies and application, and has a lot of hands-on experience on research practice and data analysis / interpretation.
- He has profound accomplishments in consumers U&A research, brand study, advertising research, customer satisfaction survey, new product R&D, business district analysis, market segmentation and competition analysis, etc.
- He has involved in various industries including but not limited in commodity, food, home appliances, health care, OTC, auto, insurance, IT, retail and building material, etc.
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Dennis Lin
Partner |
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- Dennis has 18 years marketing experience in China market.
- He has worked for different multinational companies; and has solid market and consumer / shopper insight in various industries including food, beverage, fast food, fine wine, oral care, personal care, packaging, insurance / finance, etc.
- Dennis has a lot of practice and experience on brand building, new product development, portfolio management, market development, channel management, retail, digital marketing, etc.
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Jessica Zhu
Senior Moderator / Account Director
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- With more than 10 years experience, Jessica has good word of mouth and extensive awareness in the industry.
- As a professional moderator, she has hosted more than 800 focus groups and 500 in-depth interviews, covering numerous industries including auto, food & beverage, liquor & tobacco, personal care, home appliance, health care, OTC, cosmetics, costume, building materials, insurance, tele-communication, etc.
- She particularly specializes in consumer U&A study, product development research, ad test, brand study and market segmentation, etc.
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Sandy Yu
Operation Dpt. Manager
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- Sandy has majored in marketing in university and more than 6 years experience on market research.
- She is skillful at the operation and execution of both qualitative and quantitative research projects.
- She is hands-on and result driven. With her management, the fieldwork capability of Group Thinking has been extensively recognized by clients and industry.
- Sandy has also contributed a lot on the set up and maintenance of the CPS ( customized consumer panel ).
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Igor Zeng
Data Dpt. Manager
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- Graduated from statistics major, Igor has more than 5 years experience on data processing and analysis.
- He has solid basic skills and is good at different kinds of statistical methods. He is skilled on the application of various advanced analysis tools like SAS, SPSS, Minitab, Xlstat, Clementine, Amos, Expert-design, etc.
- Igor is especially good at the design and analysis of the quantitative projects.
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