GroupThinking Consumer Insight & Business Intelligence

CPS

Understand customer

Clients could understand the composition and characteristics of various customer segments.
CPS

Grasp the change

Clients could have a clear picture of the market change based on the comparative analysis of periodic tracking.
CPS

Assess the activity

Help clients to do the tailor made survey in the panel, to evaluate the event or marketing activity at the moment, provide the reference for next steps.
CPS

Satisfy the customer

Could have objective assessment on product or service areas where customers could sense, help clients to identify their strengths and weakness, then look for the opportunity to improve it.
CPS

Experience the service

Through the experience from consumer in the panel, could evaluate the existing selling and customer service policies, and compare it to competitors.
CPS

Diagnose the market

Could help clients to understand the root cause behind the market challenge, so that proactively work out the solution.
CPS

Verify the direction

Based on customer understanding, help clients to verify the direction of product design, service, ad creative and marketing communication, ultimately improve the feasibility of marketing plan.

Customized Panel Study

CPS