GroupThinking Consumer Insight & Business Intelligence

Point of sale is the final stop of product selling, the front line of marketing activities, also the show window of corporate image. So the efforts on point of sale would have most direct impact on the purchase decision making and shopping experience of consumers.
Retail environment of the point of sale include two sides, retail store / shop and business district, an in-depth understanding of both sides is crucial to drive the sales revenue.

Our Research Specialty