GroupThinking Consumer Insight & Business Intelligence

Consumer U&A study is a basic approach of market research, the findings and results from it support the commercial decision making in a significant way.
We have a lot of research findings and project operation experience in this regard, normally we could provide our clients with following main deliverables by consumer U&A study.

Understand the current situation of the market development, estimate the market trend, help clients to establish the strategic goals.
Describe the competitive landscape, SWOT analysis of key brands in the market.
Understand consumers' usage motivation and habits, explore the market opportunities, identify the direction of new product development and communication strategy.
Understand how consumers make their purchase decision, help clients to formulate targeted marketing strategy and reinforce the competitiveness on point of sale.
Understand consumers' attitude on product consumption and brand experience.

Nowadays we are facing fierce competition and homogenous products in existing market; by doing U&A study, we could help clients to effectively segment the market, explore new market / blue ocean, and establish the 1st mover advantage there.

Our Research Specialty