- To sell more products is the fundamental objective of marketing. To achieve this, it is essential to focus on customer satisfaction. Customers would become disappointed if they feel your product or service couldn't meet their needs or expectation. And it would cost much more to take customers back in case you lost them.
- The business growth of a company is also the process of "identifying needs, creating anticipation, satisfying customers and achieving the target".
- Customer Satisfaction is something easy to say but hard to do. We believe it should be managed in same way as product, channel, advertising and service, which takes time and costs money, also needs patience and persistence.
- Riding on plenty of research experience and successful cases, GroupThinking has built up a customer satisfaction model, GT-CSRTM, which could help you to deliver customer satisfaction.
□ Do you know the composition of your customers?
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□ Do you understand your customer needs? |
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□ Where are your major problems if compared to customer expectation? How to effectively improve customer satisfaction?
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