The market leaders have relied on branding to penetrate the market. And brand advertising has been effective in attracting consumers and building sustainable brand equity.
Advertising is the key communication channel between brand and consumer. Every advertisement should be thought of as a contribution to the brand image.
Advertising is not an entertainment or an art form, but as a medium of information. A good advertising is to make consumers to find it so interesting that they buy the product.
GT-ADRTM is the advertising research model developed by GroupThinking, could help our clients to maximize the return of their investment on advertising.