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| Advanced Research Techniques | |||
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Qualitative Research Techniques ATTITUDINAL
What people say? Why & How to fix?
Quantitative Research Techniques BEHAVIORAL
What people do? How many & How much?
What people say? Why & How to fix?
- Delphi Study
- Kelly Repertory Grid Technique
- Thick description
- Cognitive mapping
- Laddering
- Visual Projective Techniques
- Word Projective Techniques
- Emotional Projective Techniques
What people do? How many & How much?
- Market Segmentation
- Perceptual Mapping
- Conjoint Analysis
- Correlation Analysis
- ANOVA
- Chi-square Test
- GAP Analysis
- Loyalty Analysis
- Pricing Research
- Regression Analysis
- GIS Mapping
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